Sina May 9 released the first quarter of 2006, the unaudited financial statements, total revenue 46.7 million U.S. dollars; the same period the total revenue of 66.1 million U.S. dollars NetEase, TOM 4858 million, while Baidu's rapid growth as the industry praise highly. Frequent CEO turnover, weak growth performance, and the spread of the acquired information from time to time, it all seems to indicate that Sina "overweening" era upstarts in the attack of old friends drift away.
Risk Investment Sina big as the first site in Chinese
Sina Sina predecessor company was founded in late 1998, the SRS Information Technology Co., Ltd. and Hua Fang Yuan IT company merger. Among them, the four-way share 60% of the total profit side, SinaNet 40% of total shares. Lee Stone Chinese side is a professional software product development, sales and service joint venture company, by the Stone Group, "Chinese Star" inventor Wang Zhidong, and CCDOS inventor Yan Yuanchao was co-founded in December 1993.
Stone Libya in September 1997 successfully introduced three of Walden International Investment Group and other international high-tech venture capital firm, the implementation of international transformation, is the first to introduce risk investment mechanism and management of software companies in Silicon Valley. The introduction of venture capital, not only for the SINA provides the funds needed for development, but also introduced international advanced management concepts, Sina bigger brand for the future foundation, but also the dispersion of equity for the future foreshadowed.
Sina News of the success of the original sports Sharon Stone Libya site moderator, vice president of Sina, editor in chief Chen Tong inseparable. Early, Chen Tong recognized the Internet as a communication platform for sporting events, and other traditional media, compared with time-sensitive features. World Cup 1997 Top 10 race in Asia, Chen Tong through various means, to establish contacts with users in all arenas, through the various competitions around the correspondents to gather information, create a precedent for the webcast, so the number of visits increased substantially in the short term, the establishment of China's first soccer website status. In addition, the editorial team of some of Sina from the "China Youth Daily" and other traditional media, news sensitivities. Advantage team under the leadership of a high-quality news Sina important reason for success.
Sina's World Cup in France in 1998 to report on the blockbuster. After the Sina news center in the Kosovo war, the Taiwan earthquake, China's accession to WTO, the Sydney Olympic Games, "911" and other major events of the reports was a great success, firmly established in the global Chinese website Sina's powerful advantage.
The Sina Sina news by virtue of the strong sentiment to gather together, in one fell swoop became the first Chinese portal site, and successfully into the economy of this attention tremendous business value. First quarter of 2006, SINA net revenue 46.7 million U.S. dollars, of which advertising revenue 22.2 million U.S. dollars, net profit of seven million U.S. dollars, net profit margin as high as 15% on corporate accounts is to have 300 million U.S. dollars more in cash.
CEO for five years developing embarrassed
Sina CEO is not known from the 1999 sand Masaharu beginning to surgery, specializing in Lots of good dance Mao Daolin capital, prime retreat of Wang Yan, the financial background of Charles Chao, has been replaced within a short span of seven years had five. Meanwhile, the same dramatic change in the board of directors.瀵逛簬涓?釜骞存敹鍏ョ害涓や嚎缇庡厓鐨勪笂甯傚叕鍙革紝濡傛棰戠箒鐨勯珮绠″彉鍔紝浼间箮涓嶈兘瀹屽叏鐢ㄤ簰鑱旂綉鍙樺够鑾祴銆佽涓氱壒鎬х悍绻佸鏉傛潵瑙ｉ噴锛屾洿涓嶈濡傛柊娴懀浜嬮暱娈垫案鍩烘墍瑷??杩欏緢姝ｅ父鈥濄?
銆?浠籆EO鐜嬪織涓滅殑杈炶亴涓昏鏄洜涓猴細鍏徃鑲′环鎸佺画璧颁綆锛屼笌钁ｄ簨浼氭矡閫氫笉鐣咃紝钁ｄ簨浼氬煁鎬ㄧ帇蹇椾笢鎷夸笉鍑轰竴涓叿浣撶殑鍙墽琛岀殑璧㈠埄鏂规锛屼粠鑰屽鑷翠簡鐜嬪織涓滅殑绂诲紑銆備絾鏄紝鍊煎緱涓?彁鐨勬槸2000骞磋嚦2001骞达紝姝ｆ槸涓浗浜掕仈缃戣涓氭场娌牬鐏湡锛屾暣涓涓氳偂浠峰浜庤蛋浣庣姸鎬併?鍏徃鑲′环鐨勬寔缁蛋浣庯紝骞朵笉鏄釜浣撴墍鑳介樆鎸＄殑銆?br />
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銆??鑷充簬姹欢鐨勭洓骞撮殣閫?紝涓昏褰掔粨浜庝笉鏂鏀惰喘鐨勪紶闂诲拰涓氬姟涓嬫粦銆傝?鏂版氮2006骞翠竴瀛ｅ害璐㈡姤鏄剧ず锛屽埄娑﹀悓姣斾笅璺?2%鐨勪簨瀹烇紝涔熶娇姹欢鐨勭寮?灏戝甫鏈変竴浜涒?寮曞拵鈥濈殑鎰忓懗銆?br />
銆?垬鐣ユ憞鎽嗕笉瀹?澶氬厓鍖栫瓥鐣ュ薄灞″彈鎸?br />
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銆??浠ヨ祫鏈繍浣滆闀跨殑鑼呴亾涓?001骞?鏈堝湪涓婁换鏂版氮CEO涓嶄箙鍚庯紝渚垮紑濮嬩簡涓?郴鍒楃溂鑺辩辑涔辩殑骞惰喘琛屽姩锛屼緥濡傦紝璐叆闃冲厜鍗29%鐨勮偂浠界瓑锛屾剰鍥鹃?杩囪法濯掍綋鎴樼暐锛屾墦閫犲甯︽椂浠ｇ殑缃戠粶闂ㄦ埛銆傚悎骞跺悗鍘熼槼鍏夋枃鍖栨?瑁併?鏃朵换鏂版氮钁ｄ簨浼氳仈鍚堜富甯殑鍚村緛锛屼篃鏇捐笇韬囨弧蹇楀湴琛ㄧず锛屾柊娴槼鍏夋湭鏉ュ皢鍦ㄨ法濯掍綋閬撹矾涓婄户缁墠杩涖?
銆??鐒惰?锛屽浗鍐呭甯︾綉缁滃簲鐢ㄥ皻涓嶆櫙姘旂殑鐜扮姸鍜屽浗瀹剁殑绉嶇鏀跨瓥澹佸瀿锛屼娇鏂版氮鐨勮法濯掍綋鎴樼暐骞舵湭鑳藉彇寰楅鏈熸晥鏋溿?涓?勾鍚庯紝闃冲厜鍗鍚村緛杈炲幓鏂版氮钁ｄ簨鍙婅仈甯富甯亴浣嶏紝鏍囧織鐫?柊娴法濯掍綋鎴樼暐鐨勫交搴曠粓缁撱?
銆??闅忓悗锛屾柊娴倓鎮勬壄杞簡鏂瑰悜锛岃浆鍚戜紒涓氭湇鍔″钩鍙伴鍩熴?2002骞?鏈?5鏃ワ紝鏂版氮瀹ｅ竷杩涘叆浼佷笟淇℃伅鍖栨湇鍔￠鍩熴?鍚屽勾4鏈?鏃ワ紝鑼呴亾涓村湪缇庡浗瀹ｅ竷浜嗘柊娴湭鏉ョ殑鍙戝睍鏂瑰悜銆傛柊娴綉鏇村悕涓烘柊娴紝涓嬭緰鏂版氮缃戯紙SINA.com锛夈?鏂版氮浼佷笟鏈嶅姟锛圫INA.net锛夈?鏂版氮鍦ㄧ嚎Sol锛?SINA Online锛夌瓑涓変釜鐙珛浜嬩笟浣撱?鍏朵腑锛屾柊娴綉鎻愪緵缃戠粶濯掍綋鍙婂ū涔愭湇鍔★紱鏂版氮浼佷笟鏈嶅姟鍒囧叆鏀垮簻銆佷紒涓氱殑鍏ㄩ潰鍖栫綉缁滄湇鍔￠鍩燂紝涓轰紒涓氭彁渚涘叏濂楃綉缁滆В鍐虫柟妗堬紱鏂版氮鐑嚎灏嗗湪绐勫甫銆佸甯︺?鏃犵嚎绛夐鍩燂紝鎺ㄥ嚭鏇村鍏ㄦ柊闈㈠悜缃戠粶鐢ㄦ埛鐨勫鍊间俊鎭湇鍔℃ā寮忋?
銆??鏂版氮鍒?003骞存敹鍏ヤ富瑕佷緷闈犳棤闄愬鍊兼湇鍔′笌骞垮憡銆傛豹寤跺嚭浠籆EO涔嬪悗锛屼竴鐩磋瘯鍥惧湪涓烘柊娴鎵炬柊闂讳笌鏃犵嚎涔嬪鐨勭涓夊彧瑙﹁銆傛豹寤舵浘杩欐牱鎻忕粯鏂版氮鐨勫彂灞曡剦缁滐細鈥滀互鍓嶏紝鏂版氮鏄竴涓妧鏈负瀵煎悜鐨勮蒋浠跺叕鍙革紝鐒跺悗杞瀷鎴愪互鍝佺墝鍜屽唴瀹逛负浼樺娍鐨勫叕鍙革紝鐜板湪瑕佽浆鍚戜互甯傚満闇?眰涓哄鍚戠殑甯傚満钀ラ攢闆嗗洟銆傗?鏂版氮2003骞村厛鏄甯冧笌闊╁浗缃戠粶娓告垙鍏徃NCSoft鎴愮珛鍚堣祫鍏徃锛屽悓骞村張閫氳繃鏀惰喘璐㈠瘜涔嬫梾杩涘叆鍦ㄧ嚎鏃呮父锛?004骞?鏈堬紝鏂版氮涓庨泤铏庡悎璧勬垚绔嬩竴鎷嶇綉锛岃繘鍏ョ數瀛愬晢鍔￠鍩燂紝鍏跺悗鍦?鏈堝甯冩敹璐璘C鍗虫椂閫氳鎶?湳骞冲彴銆傜劧鑰岋紝闄や簡UC鍙栧緱涓?畾鐨勫彂灞曚箣澶栵紝杩欎簺鏂颁笟鍔″潎鏈彇寰楁垚鍔熴?
銆??涓庢柊娴殑澶氬厓鍖栫瓥鐣ュ薄灞″彈鎸舰鎴愰矞鏄庡姣旂殑鏄紝杩戝勾鏉ワ紝缃戞槗銆乀OM銆佺櫨搴︾瓑缃戠珯閫氳繃宸紓鍖栥?涓撲笟鍖栫瓥鐣ワ紝鍙戝睍杩呴?锛屽闀跨ǔ瀹氥?
缃戞槗銆乀OM銆佺櫨搴︾殑鎴愬姛鏃犱笉寰楃泭浜庡涓?」涓氬姟鐨勪笓娉ㄤ笌鎴樼暐鐨勭ǔ瀹氥?缃戞槗鑷?003骞村皢鑷繁瀹氫綅涓衡?涓浗棰嗗厛鐨勪簰鑱旂綉鎶?湳銆佸湪绾挎父鎴忓拰鏃犵嚎澧炲?涓氬姟鎻愪緵鍟嗏?浠ユ潵锛屾棤绾垮鍊间竴鐩存槸缃戞槗閲嶈鐨勬敹鍏ユ潵婧愩?浣嗘槸浠?005骞寸涓夊搴﹀紑濮嬶紝缃戞槗璐㈡姤涓殑鍏徃瀹氫綅鍘绘帀浜嗏?鏃犵嚎澧炲?鈥濓紝鏀逛负鈥滀腑鍥介鍏堢殑浜掕仈缃戞妧鏈?鍦ㄧ嚎娓告垙鏈嶅姟鎻愪緵鍟嗏?銆傝繖鏍囧織鐫?綉鏄撴寮忓壊鑸嶆棤绾夸笟鍔★紝涓撴敞浜庢父鎴忋?绀惧尯銆傚浠婏紝缃戞槗80%鐨勬敹鍏ユ潵婧愪簬鍦ㄧ嚎娓告垙銆?br />
銆??铏界劧锛?005骞村垵涓ユ牸鐨勭洃绠＄幆澧冨鍚勪釜缃戠珯鐨勬棤绾夸笟鍔′骇鐢熶簡涓嶅埄褰卞搷锛屼絾鏄疶OM浠嶈兘閫氳繃鏃犵嚎涓氬姟鐨勫闀夸繚鎸佹?钀ユ敹鐨勭ǔ瀹氬闀匡紝鍚屾牱婧愪簬涓撲笟鍖栫殑娣辫?銆傚氨鎷挎瓕鏇茬増鏉冩潵璇达紝TOM鐩墠宸茬粡寤虹珛璧疯嚜宸卞畬鍠勭殑鐗堟潈搴擄紝鎵?娇鐢ㄧ殑姣忎竴棣栨瓕閮芥湁涓変釜鐗堟潈鐘舵?鎶ュ憡锛屽寘鎷搩澹扮増鏉冦?姝屾洸鐗堟潈銆佸僵閾冪増鏉冦?
銆??鍙嶆敹璐潯娆捐缃垚鍙戝睍鐥囩粨
銆??浼撮殢鐫?珮绠″彉鍔ㄥ拰涓氱哗涓嶆尟锛屾柊娴偂涓滅粨鏋勪篃棰戦鍙戠敓闇囪崱銆傚厛鏄洓澶?005骞?鏈?9鏃ュ嚭鍏朵笉鎰忓湴瀹炴柦鏀惰喘锛屽皢19.5%鐨勮偂鏉冪撼鍏ュ泭涓紝涔嬪悗鏉ユ剰涓嶆槑鐨勫痉鍥戒汉Michael J.G. Gleissner涔颁笅浜?.4%鐨勮偂鏉冿紝鑰屽勾鍚庝笌TOM.com鐨勫悎骞朵篃鐢氬殻灏樹笂銆?br />
銆??鐩涘ぇ鍙婂叾鍏宠仈浼佷笟2005骞?鏈?9鏃ユ垚鍔熸敹璐簡鏂版氮19.5%鐨勮偂浠戒箣鍚庯紝鎴愪负鏂版氮鏈?ぇ鐨勮偂涓滐紝鐒惰?锛岀洓澶у嵈鑷充粖浠嶇劧缂哄腑钁ｄ簨浼氥?鍏跺疄锛屾柊娴懀浜嬩細鍜岀鐞嗗眰浣滀负涓?釜鏁翠綋锛?005骞村垵鎬绘帶鍒惰偂鏈崰鏂版氮鎬昏偂鏈凡涓嶈冻10%銆傝繖鎰忓懗鐫?柊娴疄闄呬笂鏄敱鍗犲叾鑲′唤姣斾緥涓嶅埌10%鐨勮偂涓滆繘琛岀鐞嗐?
鎹?鍖楀ぇ鍟嗕笟璇勮銆嬪垎鏋愶紝闈㈠鐩涘ぇ鐨勬敹璐紝鏂版氮2005骞?鏈堝惎鐢ㄢ?姣掍父鈥濊鍒掞紝浠ラ樆鎸＄洓澶х殑鎭舵剰鏀惰喘涓庢帶鍒躲?鏂版氮鍦ㄥ叕鍙哥珷绋嬩笂鍋氭枃绔狅紝鍒╃敤鍏徃绔犵▼涓煇浜涙潯娆剧殑瑙勫畾锛岄樆鍑绘敹璐柟杩涘叆钁ｄ簨浼氾紝濡傚埄鐢ㄧ珷绋嬭缃懀浜嬫彁鍚嶆柟寮忋?璧勬牸瀹℃煡銆佷汉鏁伴檺鍒剁瓑闅滅銆傝繕鏈変汉鎸囷紝鏂版氮鍒╃敤钁ｄ簨浼氳疆閫夊埗锛屾帶鍒剁洓澶ц繘鍏ユ柊娴殑钁ｄ簨浜烘暟銆傞?杩囪缃洿鎹㈣懀浜嬬殑姣斾緥锛屽師鎺у埗浜哄彲淇濇寔鍦ㄨ懀浜嬩細鐨勪紭鍔垮湴浣嶃?鏀惰喘鏂硅櫧鍙栧緱鎺у埗鑲℃潈锛屼絾涓?椂涔熸棤娉曟煋鎸囪懀浜嬩細锛岄櫎闈炰慨鏀圭珷绋嬨?
銆??杩欐牱锛岀敱浜庢柊娴懀浜嬩細澶ц偂涓滈暱鏈熺己浣嶏紝涔熶娇寰楀叕鍙歌偂涓滅殑鍒╃泭鏃犳硶寰楀埌鏈夋晥淇濋殰銆備簬鏄紝鏄旀棩鐨勪腑鏂囩涓?獟浣撳湪缁忚繃涓冨勾鐨勬礂绀煎悗锛岃蛋杩囨様鏃ョ殑鑽ｈ?鍜岃緣鐓岋紝鎷栫潃鏃犻檺鐣欐亱鐨勮剼姝ヨ蛋鍚戦化鐒剁殑鍓嶆柟銆?br />
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