Wednesday, October 20, 2010

Foreign general manager of Intel low-key arrival in shaping China's power structure


Intel, the former Asia Pacific Marketing Director Jane Angel has a low profile last week as China, a joint general manager of Intel China's history as the first foreign female general manager.

Intel spokesman told reporters the company confirmed that the company has announced the appointment, but so far has not officially released the news to the outside world.

Jane Angel reporter's interview revealed that she will be specifically responsible for marketing, but six months before she became general manager of China will be mainly in charge of sales Lai Yit Loong.

Intel completed the transfer of power in China

Analysts believe that China simply as joint general manager Angel means that Intel's new power structure in China has basically formed.

From October 1, 2000 start time in more than four years, Yang has sole power in charge of Intel China, China's regional and solely responsible for sales, marketing departments concerned.

Earlier this year, Malaysian Lai Yit Loong Yang started with the common position as General Manager of China, which is "TwoInOneBox" (dual-in-one) mode for the first time applied in China, but also seen as Yang fade a power core Intel China signal.

In mid-last month, Yang was jointly announced the appointment of General Manager of Asia Pacific, and John Antone, general manager of Asia-Pacific region together with the original charge of Asia-Pacific region. The outside world once thought that Lai Yit Loong will monopolize power in China.

The simple representation of Angel once again confirmed a pattern of dictatorial power in the Intel China has become history. Her previous job as director of marketing for Intel's Asia-Pacific region, has 11 years at Intel as a variety of marketing positions, including: Intel's director of global marketing strategy, marketing director of Intel Japan, the company channels and product marketing managers, and is responsible for channel activities, global business development manager.

The new brand slogan also appeared

According to Intel insiders, in addition to CEO, COO and other posts, Intel in many key management positions in other practice "double-in-one" model is the general trend.

Intel began two years ago decided to except Europe, Japan emerging markets outside the mature markets to implement its unique management style. In Intel's view, emerging markets such as China, India, Russia occupying the proportion of Intel's overall sales increased year by year, overall sales of Intel's contribution also will increase.

Concern is with the simple appearance of the Angel at the same time also includes Intel's new brand slogan "I have a Intel." Jane Angel said, is a popular slogan of "Intelinside" will be complemented by efforts to highlight the feeling of a private-owned.

Jane Angel in talking about knowledge of the Chinese market when our reporter that China has become the world's second largest market for Intel, she will work within the shortest time in China surpassed the U.S. as Intel, the world's largest market.






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